Website design and development for the Elizabeth Heyrick Society

The project began with an in-depth phase of user research to understand the charity's target audience. This research was instrumental in developing detailed user personas and mapping user journeys, which guided our design decisions and ensured the website met the needs and expectations of its audience. With these insights in mind, we created a comprehensive sitemap that logically structured the content, making navigation intuitive and user-friendly.

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Next, we moved into wireframing, where we outlined the website’s basic structure. This stage allowed us to experiment with different layout options and refine the user experience before progressing to more detailed design work. Concurrently, I led the copywriting efforts along with the trustees, crafting content that compellingly told Elizabeth Heyrick’s story while emphasising the Society’s mission. The copy was carefully designed to include clear calls to action, to drive audience donations and engagement.

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With the content and structure in place, we advanced to the high-fidelity design phase where we focused on applying the charity's visual identity to create a dynamic narrative that bridged historical content with modern design. The use of vibrant imagery and carefully selected site styles helped to bring Heyrick’s legacy to life. As the Head of Creative for the Society, I coordinated a team of designers who supported the development and artworking of various visual assets for both the website and the wider brand. This collaboration ensured a cohesive and impactful visual presence across all platforms.

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As a Webflow developer in Manchester, I translated the high-fidelity designs into a fully functional, responsive website, ensuring compliance with accessibility standards. In addition, careful attention was given to SEO best practices, such as optimising metadata, alt tags and ensuring fast load times to improve the sites search engine rankings and overall user experience. Finally, I set up hosting on Webflow’s secure platform, ensuring the site would benefit from fast load times and reliable performance.

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The Elizabeth Heyrick Society website demonstrates how thoughtful design and Webflow development can create a powerful digital presence. By combining storytelling with vibrant imagery and modern web design, we successfully crafted a platform that resonates with audiences and supports the Society's mission. This project highlights my expertise as a Webflow designer in Manchester and demonstrates my proficiency in charity design and non-profit web development.